Brazil's middle class wakes up to wine ( 2009-03-26 - Meininger's Wine Business International) https://www.meininger.de/en/wine-business-international/news/brazils-middle-class-wakes-wine Simon Tarmo Brazil is a country on the rise and is poised to take an increasingly prominent position on the global wine scene. Research published in mid-2008 by the International Wine and Spirit Record (IWSR) shows that Brazil is now Latin America's second biggest consumer of wine by volume, with its 326m litres in 2006 putting it behind only Argentina. The same research predicts that by 2011 Brazilian consumption will reach 369m litres, a 13% increase from 2006. Although even then it will still be at only around 10% of world consumption leaders France and Italy, and well outside the top ten, Brazil, with a population of around 200m and counting, offers ample room for growth. Specifically, three key trends indicate that the Brazilian market is primed for significant expansion ove...
Varied articles and publications